Fer­ran Adrià & Tele­fon­ica I+D

Fer­ran Adrià and Tele­fónica I+D have been cre­ative part­ners for sev­eral years now. They are part­ners for transformation.

elBulli and elBul­li­Foun­da­tion have been source of inspi­ra­tion for Tele­fónica I+D, that is intro­duc­ing new ways of think­ing and inno­vat­ing by work­ing together in projects with Fer­ran Adrià and his team.

Fer­ran Adrià has in Tele­fónica I+D a strong tech­no­log­i­cal part­ner for all that is related to inter­net, com­mu­ni­ca­tions, the inter­net of things and other state of the art tech­nolo­gies. More­over, he is one of the selected peo­ple that acts world­wide as an Ambas­sador of Inno­va­tion for Telefónica.

The new for­mats of bot­tom up and open inno­va­tion that Tele­fónica I+D is exper­i­ment­ing with have been a fer­tile area for Fer­ran and elBul­li­Foun­da­tion to com­ment their needs and to share their methods.

Bul­li­pedia in its present form was an idea that came out from the cross-​polination of ideas, meth­ods and tech­nolo­gies that took place dur­ing the Tele­fónica I+D Ten Fri­days ded­i­cated to elBulli.

Fer­ran Adrià and Tele­fónica know that the best tal­ent in the world is not only con­tained in cor­po­rate head­quar­ters. In 2012, they cre­ated the Ideas for Trans­for­ma­tion Chal­lenge. They invited the best Busi­ness Schools in the world to come up with new busi­ness mod­els for elBul­li­Foun­da­tion, an orga­ni­za­tion that at the moment, was yet to be cre­ated as such.

This time the “free­dom to cre­ate” col­lab­o­ra­tion between Fer­ran Adrià and Tele­fónica I+D opens up the pos­si­bil­ity to define and make bet­ter one of the ideas that came up early in their part­ner­ship: Bullipedia.

Join the best minds in the world to make it a reality.

Fer­ran Adrià /​elBul­li­Foun­da­tion

From beach bar to “lab­o­ra­tory of inno­va­tion”. The his­tory of elBulli is a long one full of risky deci­sions. A con­stant search for cre­ation and inno­va­tion has cul­mi­nated in a unique project: elBul­li­Foun­da­tion. This is a new step in elBulli’s trans­for­ma­tion process, and it has found a new trav­el­ling com­pan­ion in Tele­fónica. Together, they are com­bin­ing energy and tal­ent to make dreams come true and turn pos­si­bil­i­ties into realities.


elBul­li­Foun­da­tion is elBulli’s new ven­ture that will be focus on fos­ter­ing and research­ing a cul­ture of cre­ativ­ity and inno­va­tion. Its most out­stand­ing phys­i­cal expres­sion will be the exten­sion of the for­mer elBulli restau­rant to turn it into a facil­ity for cre­ative minds from gas­tron­omy, design, the arts, tech­nol­ogy, engi­neer­ing and the sci­ences to respond to cre­ative chal­lenges. Set in the mid­dle of the Cap de Creus Nat­ural Reserve, the build­ing and its sur­round­ings will be a con­tin­u­ous lab to test and try new ideas com­ing up of the cre­ative minds work­ing there.

The elBul­li­Foun­da­tion build­ing is cur­rently being built inte­grat­ing the lat­est build­ing knowl­edge that inte­grates sus­tain­abil­ity and intel­li­gence into the building.

In the mean­time, the cre­ative team of elBul­li­Foun­da­tion is work­ing with uni­ver­si­ties, com­pa­nies, and the top tal­ent in the world to make a cen­ter for cre­ativy and inno­va­tion a reality.

Corals, sponges, par­ti­cle archi­tec­ture… the new com­plex that is to house elBul­li­Foun­da­tion will include fea­tures never seen before, pro­vid­ing the ideal stage to give free rein to cre­ativ­ity and achieve a com­mon goal — the gen­er­a­tion and dif­fu­sion of ideas. It will be a space built upon the val­ues shared by Tele­fónica I+D and Fer­ran Adrià: vision, tal­ent, com­mit­ment and strength. A unique envi­ron­ment for a unique project.

Tele­fónica I+D /​Bul­li­pedia

Tele­fónica I+D is the Research and Devel­op­ment arm of Tele­fónica, a multi­na­tional com­mu­ni­ca­tions com­pany. Tele­fónica I+D Lab in Barcelona is a place where the com­pany devel­ops and tests inno­v­a­tive ideas. At the Barcelona Lab new tech­nolo­gies and design have been cre­ated and new meth­ods of inno­va­tion have been put in place, using user-​centered and open inno­va­tion approaches com­bine with world class research in telecom­mu­jni­ca­tions, net­works, data min­ing, visu­al­iza­tion, video tech­nolo­gies, voice recog­ni­tion, rec­om­mender sys­tems, inter­net of things, or seman­tic web tech­noolo­gies. It has a strong com­mit­ment to con­nect with cre­ative peo­ple in dif­fer­ente areas from design to the arts. It has been col­lab­o­rat­ing with Fer­ran Adria elBulli and elBul­li­Foun­da­tions for the last three years and it is a strate­gic partner.

For the first time ever, a chef and Tele­fónica are join­ing forces to cre­ate a project that will cul­mi­nate in an “inno­va­tion laboratory”.

Con­tact with Hack­ing­Bul­li­pedia Team

Email us : info@​hackingbullipedia.​org

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