Ferran Adrià and Telefónica I+D have been creative partners for several years now. They are partners for transformation.
elBulli and elBulliFoundation have been source of inspiration for Telefónica I+D, that is introducing new ways of thinking and innovating by working together in projects with Ferran Adrià and his team.
Ferran Adrià has in Telefónica I+D a strong technological partner for all that is related to internet, communications, the internet of things and other state of the art technologies. Moreover, he is one of the selected people that acts worldwide as an Ambassador of Innovation for Telefónica.
The new formats of bottom up and open innovation that Telefónica I+D is experimenting with have been a fertile area for Ferran and elBulliFoundation to comment their needs and to share their methods.
Bullipedia in its present form was an idea that came out from the cross-polination of ideas, methods and technologies that took place during the Telefónica I+D Ten Fridays dedicated to elBulli.
Ferran Adrià and Telefónica know that the best talent in the world is not only contained in corporate headquarters. In 2012, they created the Ideas for Transformation Challenge. They invited the best Business Schools in the world to come up with new business models for elBulliFoundation, an organization that at the moment, was yet to be created as such.
This time the “freedom to create” collaboration between Ferran Adrià and Telefónica I+D opens up the possibility to define and make better one of the ideas that came up early in their partnership: Bullipedia.
Join the best minds in the world to make it a reality.