From beach bar to “laboratory of innovation”. The history of elBulli is a long one full of risky decisions. A constant search for creation and innovation has culminated in a unique project: elBulliFoundation. This is a new step in elBulli’s transformation process, and it has found a new travelling companion in Telefónica. Together, they are combining energy and talent to make dreams come true and turn possibilities into realities.
elBulliFoundation is elBulli’s new venture that will be focus on fostering and researching a culture of creativity and innovation. Its most outstanding physical expression will be the extension of the former elBulli restaurant to turn it into a facility for creative minds from gastronomy, design, the arts, technology, engineering and the sciences to respond to creative challenges. Set in the middle of the Cap de Creus Natural Reserve, the building and its surroundings will be a continuous lab to test and try new ideas coming up of the creative minds working there.
The elBulliFoundation building is currently being built integrating the latest building knowledge that integrates sustainability and intelligence into the building.
In the meantime, the creative team of elBulliFoundation is working with universities, companies, and the top talent in the world to make a center for creativy and innovation a reality.
Corals, sponges, particle architecture… the new complex that is to house elBulliFoundation will include features never seen before, providing the ideal stage to give free rein to creativity and achieve a common goal — the generation and diffusion of ideas. It will be a space built upon the values shared by Telefónica I+D and Ferran Adrià: vision, talent, commitment and strength. A unique environment for a unique project.